promoting brand in rural areas

How to promote your brand in rural areas?

The concept of rural marketing will help your brand extension in rural areas. It involves step by step analysis, research and analyzing market needs and identifying your target market in rural areas.

Strategies for Rural Expansion:-

1.Collaborations:-

After the Green Revolution village areas have been a huge market for agricultural goods.

So collaborations with Fertilisers, Tractor and other Agricultural good manufacturing companies will help you to develop brand trustworthy in those areas. Even promotion with cooperatives with help to increase client participation in the various brand-related activities.

2. Use of Media:-

Both traditional, as well as digital media, must be used to promote the brand in rural areas. For example, traditionally if an employee in your company is from a rural area he will help you to reach out and convince people to use your product/service. Say a technology-based company wants to promote itself so it can organise a campaign in villages and tell people about growing technology and future. Influencers will play a major role in promotion.

Digitally platforms like Instagram and Youtube are less useful for promotion in rural areas but platforms like the tik-tok trend in villages.

3. Opportunities

During campaigns, collaborations will help you to develop trust among people and to develop their interest promise and provide them with opportunities to earn. Better the opportunities you provide more will be your chances to establish a monopoly over the area.
One important thing to keep in mind that once you win the interest of people then your brand is set there for a great business.
Even my investing some money in the development of the village people will start showing their interest in your product/service.

4. Village Entrepreneur model

For Example, Vodafone India has set up a network of mini-stores known as laal dukaan, or “red stores,” for the colour of Vodafone’s logo. The shops are run by locals who’ve invested Rs 35,000 to Rs 50,000 to open them. They are designed to meet all the telecom needs of customers within an 18- to 32-kilometre radius, from sales to connectivity to technical support. The network has been so successful that the 94 million rural subscribers served by nearly 5,500 red stores now constitute 60% of Vodafone’s customer base. Hence we clearly see that one Vodafone store has captured an area of 18 to 32 kilometre and therefore created a huge customer base in rural areas.