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Social Media With the growth of Internet use of social media has always seen exponential growth. With more and more people joining social media sites regularly it raises its importance in many fields like: 1. Business 2. Entertainment 3. Addressing people and so on... The importance can be understood as before any message from parliament comes to media it comes to twitter.  Just by an Instagram story or message, you can spread your views to thousands of people and even address them in a fraction of seconds. With the growth of today's industrial world, the importance of fraction of seconds has increased so older ways of addressing people which took more time and cost has gone social has provided more effective and cheaper ways to address and empower people. Today many NGO's which were started just on basis of social media have served hundreds of people. Social media has also given a boost to a new field called Digital Marketing which provides all businesses with a lo

TODAY'S ECONOMY The lockdown due to the COVID-19 pandemic is having a drastic effect on our economy. Many acclaimed economists have also said that this pandemic's impact on the economy is worst seen in the past 50 years even worse than the 2008 recession. All the companies are shut only a few like software-based, media-based can continue with work. The unemployment rose from 6.7% to 26% within a month of lockdown. Within 21 days of lockdown Indian economy has lost about 30,000 crore Rupees. But still, the foolish decision of the Indian government of providing salaries of government employees is having even worst impact on our economy. Though the government is providing relaxation of Rs. 15000/citizen of the country but we still don't know how much impact will it have on society. International Monetary Fund blames India for the 80% slowdown in the world's economy. Under the Modi Government, India has seen the worst economic crisis ever seen since independence

How to promote your brand in rural areas? The concept of rural marketing will help your brand extension in rural areas. It involves step by step analysis, research and analyzing market needs and identifying your target market in rural areas. Strategies for Rural Expansion:- 1.Collaborations:- After the Green Revolution village areas have been a huge market for agricultural goods. So collaborations with Fertilisers, Tractor and other Agricultural good manufacturing companies will help you to develop brand trustworthy in those areas. Even promotion with cooperatives with help to increase client participation in the various brand-related activities. 2. Use of Media:- Both traditional, as well as digital media, must be used to promote the brand in rural areas. For example, traditionally if an employee in your company is from a rural area he will help you to reach out and convince people to use your product/service. Say a technology-based company wants to promote itself

BLOCKCHAIN What is Blockchain? It is comprised of two words “block” and “chain” but we can’t understand this technology in its physical sense. It is the technology behind the Bitcoin Network. In simple words, we can say that block stands for data and chain stands for connection. The main aim of blockchain technology is to create a secure digital identity reference. Hence, it is a combination of interconnected data. It is specifically divided into two parts. Blocks store information about transaction like the amount of transaction, the date of the transaction and the merchant to whom the amount is paid. Blocks store information in the form of unique code called “hash” which helps you to differentiate between blocks. Hash is a cryptographic code created through an algorithm. For your two transactions which look identical hashes are the only way to differentiate between them. A block is allowed to data of only one transaction but it has the ability to store data of th

          Social Media Marketing The boom of low-cost internet all over India has given birth to many new careers one of which is Social Media Marketing. What is Social Media Marketing? I t is the act of creating content to promote various business and products on social media platforms like Instagram, Facebook and many more. Social Media Marketing is all about to establish a social interaction between the brand and its target audience. Why Social Media Marketing? There is a big shift of audience from Paper and T.V. Media to social media. This new way of marketing provides huge benefits over older ways of marketing like it is cheaper and has a greater reach of people. To promote your brand/product among people, you must shift t

What are MUTUAL FUNDS? So, Many of us have seen the ad "Mutual Subject to market risk read all scheme related documents carefully" but we lag in even basic understanding of it. First of all, we need to understand what Mutual Funds are and how do they work. A mutual fund is a type of financial vehicle made from a pool of investors to invest in stocks, bonds, money market and other assets. They are a good choice for someone not having market knowledge and doesn't know how to invest his money. How do they Operate? Mutual funds pool money from investing public. They have experts having knowledge of the current market. They invest public's money in assets like stocks, bonds and earn profit from it. Investing in Mutual Funds is different from investing in shares of stock. A share of Mutual Fund represents an investment in many assets instead of just one holding. A Mutual Fund company is both an investment company and an actual company. The value of the compan